What is the VP corporate communications job description? What is it all about? To know more about that, you should read this article until the end.
VP Corporate Communications Job Description
The main duties of a VP corporate communications are:
- Media relations
- Internal communications
- Public relations (PR)
- Reputation management
- Press releases and media advisories
- Presentations and speeches
The VP of corporate communications takes care of all the communication aspects that deal with internal and external audiences. It’s an important position in a company. The head of this department is a member of the C-level management team that deals with strategic planning. He or she works on issues such as long-term corporate vision, strategic marketing, and business development.
VP Corporate Communications: Responsibilities
The VP of corporate communications comes up with strategies for the company’s media relations, PR, and public affairs. This involves setting goals for the company’s activities in different areas.
One of the major responsibilities of the VP of corporate communications is to develop a good working relationship with the media. This person should maintain good relationships with all types of media including print, broadcast, online media, and bloggers. He or she should be able to speak to them about what’s new in the company without giving out too many confidential details. This position involves dealing directly with journalists from newspapers, television stations, magazines, and radio stations.
Another task of this executive is to make sure that internal and external audiences have access to information that can help them do their jobs well. The VP of corporate communications makes sure that employees are informed about what’s going on in the company and in the industry as well as other matters that might affect their performance at work. He or she also ensures that employees are informed about policies, programs, upcoming events, and various other matters.
This executive also writes speeches for top executives like CEOs or presidents as well as informs them about important developments in their industries or areas of business interest.
He or she keeps track of what competitors are doing by reading newspapers, magazines, and websites where they publish information about new products or services, changes in personnel, and other developments. This executive also should know what third-party organizations say about the company’s products or services by regularly checking reports, studies, surveys, and other documents published by research institutions or industry associations.
The VP of corporate communications oversees public relations programs such as campaigns targeting various groups such as customers, shareholders, or employees.
VP Corporate Communications: Skillset
To be a successful VP of corporate communications, you should have these skills:
- Communication skills
- Media relations skills
- Marketing skills
- Negotiation skills
- Organizational skills
- People management skills
- Strategic thinking and planning skills
Most of the time, the VP of corporate communications is a member of the C-level management team. To be successful in this position, you should have a lot of experience in communication. You also should have good knowledge about the company’s products or services and how they’re perceived by various audiences. The VP of corporate communications needs to understand fully how journalists work and how they get their stories. You should also have good skills in negotiation and people management.