Do you know about the VP corporate affairs? If you are interested to know more about that, this article is a great help for you.
VP Corporate Affairs
The vice president of corporate affairs or VP corporate affairs is the one who is responsible for the company’s public relations. He acts as the link between the company and its customers, investors, employees, and the government. He is also in charge of the overall communication strategy in the company.
The VP of corporate affairs makes sure that the company communicates effectively to its stakeholders on all matters concerning it. He is also in charge of gathering information about the company’s image, reputation, and general performance.
VP Corporate Affairs: Roles and Responsibilities
There are several roles and responsibilities of the VP of corporate affairs. Here are some of them:
In charge of public relations
The VP of corporate affairs is in charge of the company’s public relations. He makes sure that the company communicates effectively to its stakeholders on all matters concerning it. This includes writing speeches, statements, and newsletters for the CEO or upper management of the company.
In charge of investor relations
He is in charge of arranging meetings between the investors and top management of the company. He also writes press releases and prepares regular financial reports for the investors.
He is in charge of making sure that managers and employees give accurate information to the media. He also arranges media interviews and takes part in them when necessary.
In charge of crisis communication
He or she is always prepared for any crisis that may happen to the company. His knowledge about public relations makes him work well during a crisis and helps contain the damage to a minimum.
In charge of key messages
He or She plans, schedules, coordinates, and executes key messages for the whole company. He also drafts speeches for important occasions such as conference openings, product announcements, annual reports, etc.
Prepares budgets for PR activities
He or she prepare budgets for any public relations activity done by the company such as advertisements, conferences, seminars, etc. He also monitors budgets to make sure that they are not exceeded by any employee or department head who may take advantage of them.
Plans events or activities related to PR
The VP of corporate affairs plans events or activities related to public relations such as annual awards night, employee appreciation day, community outreach programs, etc., which are organized annually by the company as a part of its public relations program. He is also in charge of coordinating these activities with other departments such as human resources (HR) and marketing department who are involved in these activities as well since they share most responsibilities with him in terms of public relations matters in their respective departments in the company where he serves as vice president corporate affairs.
In a nutshell, the role of VP corporate affairs is very important for every company. He is the one who makes sure that the company communicates effectively to its stakeholders on all matters concerning it. This is indeed an important job to have in a company because of its significant role in shaping the image and reputation of the company in the market.